David Long Marketing

Sales Lead Generation

Unlock your business potential - turn your Marketing Team into a lead engine

Do you have a sales team problem, or do you have a sales lead problem? If your sales team are scrabbling around trying to make sales, the chances are that they need better leads.

Attract customers To Your Business

Build a healthy sales funnel

grow your revenue

Do you spend too much time worrying about where the sales are going to come from?

Business leaders like you have to focus on so many aspects of running a successful organisation. Time spent keeping the sales team active can cause other areas of your business to be neglected.

Are you experiencing:

Your sales team deserves an overflowing sales funnel.

Now is the time to get marketing to drive your sales

Have you spent so much time managing the small stuff that you now can’t see the bigger picture?

Do you feel that the sales and marketing teams could be better at working together?

Do you want marketing to be more than just brochures and presentations?

Now is the time to optimise your sales lead generation. Discover how to get marketing to contribute more effectively to business development.

I learned how to exploit digital marketing capabilities with 'Old School' marketing techniques

I started my marketing career long before the internet. In those days you could not afford the cost or the time to measure everything you did. But after creating my first website in 1994 I realised that the future of marketing was digital.

The thrill of developing more and more effective and measurable marketing strategies for sales lead generation kept me going, and going, and going toward new heights…

European Marketing Director for eCommerce at Nortel Networks

Marketing Consultant since 2001 helping businesses to grow

Created and ran a Paris based digital marketing agency for 3 years

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“Marketing is no longer about the stuff that you make, but about the stories you tell.”

— Seth Godin

Content marketing is king!

In today’s dynamic business landscape, Seth Godin’s words couldn’t ring truer. This shift in perspective highlights the fundamental importance of content marketing for business owners aiming to succeed in lead generation.

Gone are the days when simply showcasing your products or services sufficed to attract customers. Now, consumers crave more than just a transaction – they seek meaningful connections and narratives that resonate with their values and aspirations.

Tell them a story

Content marketing serves as the cornerstone of modern sales lead generation strategies by allowing businesses to craft compelling narratives that engage and captivate their target audience. Through blog posts, social media content, videos, and more, businesses like yours have the opportunity to showcase their expertise, share their brand story, and address the pain points of potential customers.

By leveraging the power of storytelling, businesses can establish trust, foster loyalty, and differentiate themselves from competitors in a crowded marketplace. Moreover, content marketing facilitates ongoing engagement with leads throughout the buyer’s journey, nurturing relationships and guiding prospects towards conversion and ultimately driving revenue growth.

Build your bigger sales funnel

Agree your key goals, discover your strengths and opportunities, understand your competitive differentiation and identify your ideal target customers with David Long, an award winning entrepreneur and B2B marketing consultant for over 22 years.

Create your value proposition

Identify your perfect customer, define the benefits you deliver to your target market and the reasons why they will want to buy from you.

Set your SMART business goals

Identify the business goals that will deliver success to your organisation and the essential strategies required to achieve those targets.

Build your lead generation plan

Create the tactical lead generation programmes that will drive buyers to your business and into your sales funnel.

Get the sales funnel that your team deserves

with a marketing consultant who listens, understands, and guides you through it all.

1 Schedule a free discovery call

Your time is valuable. I promise to make the most of it.

2 Create a plan

We will work together, along with your team, to build a winning lead generation plan.

3 Enjoy those new orders

Deploy your new go to market strategies and watch your business grow.

It's time for marketing to be a profit maker, not a cost centre

You’ve worked hard to build your business and to succeed as a leader. Now, learn the daily marketing habits proven to help your sales team thrive.

As a lead generation coach, I can help you:

Create consistent revenue streams
Focus your marketing efforts on reaching the right audience
Maximise your ROI by investing in the right channels and tactics
Outperform your competitors with stronger brand awareness
Build a healthy sales funnel that sustains long-term growth

Download these free resources

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