Benchmark Good marketing can only become great marketing, if it’s measured. But for those measurements to make any sense, you […]
Autoresponder An autoresponder is an automated email campaign that can be triggered by the recipient. These triggered responses can be […]
A demand generation programme using email marketing with lead scoring to deliver highly qualified sales leads to the telemarketing team.
You can transform the way in which you communicate with your customers and prospects by using email in a sensible and creative manner. Get it wrong and you could lose your customers for life, get it right and they will keep coming back to you to do more business.