Elevator Pitch

An Elevator Pitch is your short form way of describing the key business benefits that you offer to your customers. Can you explain what your business does and the benefits it brings to a customer within 15-20 seconds? That’s the average length of time you would have in an elevator to pitch your business.

The phrase comes from the mythical idea that one day you discover you are in a lift with the CEO of your target customer. They ask you who you are and what you do. You have 20 seconds max to take advantage of the opportunity.

TOP TIPS – Elevator Pitch

  1. Identify your audience
  2. Know what you want to achieve
  3. Benefits not features
  4. Communicate your USP
  5. Finish with a question
  6. Practice makes perfect

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You can explore the whole of A2Z of B2B Marketing Glossary by selecting the links on the right. OR – you can find specific phrases using the SEARCH box.

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The A2Z of B2B Marketing

The A2Z of B2B Marketing is a marketing glossary. The glossary is written for anyone connected with a B2B sales and marketing environment.

Throughout the glossary are definitions of marketing phrases, along with mini case studies, top tips, infographics and more.
The purpose of this guide is not to make you the world’s greatest marketer. But an attempt to remove the ‘mystique’ and ‘marketing mumbo jumbo’. Therefore you can have a more direct and effective conversation with sales and marketing colleagues.

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