Body copy

Body copy is the main text in a brochure, website, advert or any other form of marketing collateral. It sits ‘alongside’ the headlines, sub-headings, logo and graphics and it’s main purpose is to communicate the benefits and then the features and functionality. Body copy is usually created by a copywriter who will be working to a brief created by the marketing team.

Each communication channel (brochure, advert, website, social media, email etc) will require it’s own style of body copy to convey the same message. What works on an advert will look out of place in a social media post, for example.

 

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You can explore the whole of A2Z of B2B Marketing Glossary by selecting the links on the right. OR – you can find specific phrases using the SEARCH box.

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The A2Z of B2B Marketing

The A2Z of B2B Marketing is a marketing glossary. The glossary is written for anyone connected with a B2B sales and marketing environment.

Throughout the glossary are definitions of marketing phrases, along with mini case studies, top tips, infographics and more.
The purpose of this guide is not to make you the world’s greatest marketer. But an attempt to remove the ‘mystique’ and ‘marketing mumbo jumbo’. Therefore you can have a more direct and effective conversation with sales and marketing colleagues.

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