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The essential summer marketing reading list

The essential summer marketing reading list

| July 29, 2016 | 0 Comments

The essential summer marketing reading list With the summer holiday season in full flow, I have asked some of my marketing friends to put together a summer marketing reading list of our top pick of business books to keep your mind ticking over whilst sitting by the pool. Topics range from pricing strategies to content marketing and from […]

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Pitching to the press – what’s your strategy?

Pitching to the press – what’s your strategy?

| July 6, 2016 | 0 Comments

Pitching to the press – what’s your strategy? PR is an invaluable tool in your sales and marketing tool kit: it can raise your profile, publicise your key messages and underpin your brand by communicating with the right people, at the right time and in the right way. And if you are selling a product, […]

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Have the latest Google Adwords changes increased my Cost per Click?

Have the latest Google Adwords changes increased my Cost per Click?

| June 24, 2016 | 0 Comments

One of my colleagues, Brian Prescott, Digital Marketing expert at the Marketing Centre has published a really useful insight to the latest changes in Google AdWords. I hope you like it. Have the latest Google Adwords changes increased my Cost per Click? Google AdWords celebrates its 16th birthday later this year, so it should come […]

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Do you fail to plan?

Do you fail to plan?

| May 24, 2016 | 0 Comments

Working with small to medium sized businesses is great fun. The entrepreneurial spirit is still alive and kicking, the desire to grow through being agile as well as professional is strong and whilst the numbers are ever so important, it doesn’t always feel like you are a slave to the quarterly report that needs to be […]

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10 ideas to help resolve the UK housing crisis

10 ideas to help resolve the UK housing crisis

| May 10, 2016 | 0 Comments

Alternative housing solutions are what is needed in the UK right now. As part of my daily brain exercise of 10 ideas, today I came up with these whilst walking the dog. 1. all charity shops, to benefit from reduced rates and rents, must offer the over the shop accommodation as social housing, with priority […]

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A marketing postcard from Orlando

A marketing postcard from Orlando

| April 13, 2016 | 0 Comments

A marketing postcard from Orlando My family and I recently took that holiday of a lifetime to Orlando, Florida. Our main aim was to visit the Disney parks, but we also spent a day at Universal Studios. Whilst we were there, I thought I would keep my eyes, ears and mind open to how another culture (there’s […]

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10 ideas for better content marketing

10 ideas for better content marketing

| February 9, 2016 | 0 Comments

10 ideas for better content marketing There comes a time when anyone with a website will ask themselves the key question: “What can I do to  make my website more appealing to visitors?” Perhaps just as important is the second question that get’s asked: “What can I do to get more visitors?” Quite often I come across companies who […]

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We need to coach people to be better people

We need to coach people to be better people

| January 26, 2016 | 0 Comments

We need to coach people to be better people So, this week, professional sport reached a new all-time low in my opinion. The England RFU have appointed their new national captain Dylan Hartley. Now, I’m the first to admit, I don’t know the guy, he’s probably very good at his sport, but…there is an underlying […]

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How to make more connections on LinkedIn

How to make more connections on LinkedIn

| January 22, 2016 | 0 Comments

How to make more connections on LinkedIn LinkedIn is a fantastic tool for researching potential customers and for connecting with others. But, you need connections to be able to drill down and find more connections. So, how do you make more connections on LinkedIn. The first option is to become what is known as an […]

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10 steps to content creation

10 steps to content creation

| November 26, 2015 | 0 Comments

The ability to develop and deliver a content creation strategy is one of the key weapons of the modern day marketer. But it can be a major source of frustration as you strive to come up with new ideas and then turn those new ideas into reality. I was recently asked the question: “how do you […]

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