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We need to coach people to be better people

We need to coach people to be better people

| January 26, 2016 | 0 Comments

We need to coach people to be better people So, this week, professional sport reached a new all-time low in my opinion. The England RFU have appointed their new national captain Dylan Hartley. Now, I’m the first to admit, I don’t know the guy, he’s probably very good at his sport, but…there is an underlying […]

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How to make more connections on LinkedIn

How to make more connections on LinkedIn

| January 22, 2016 | 0 Comments

How to make more connections on LinkedIn LinkedIn is a fantastic tool for researching potential customers and for connecting with others. But, you need connections to be able to drill down and find more connections. So, how do you make more connections on LinkedIn. The first option is to become what is known as an […]

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10 steps to content creation

10 steps to content creation

| November 26, 2015 | 0 Comments

The ability to develop and deliverĀ a content creation strategy is one of the key weapons of the modern day marketer. But it can be a major source of frustration as you strive to come up with new ideas and then turn those new ideas into reality. I was recently asked the question: “how do you […]

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Turning ordinary into extraordinary marketing

Turning ordinary into extraordinary marketing

| November 13, 2015 | 0 Comments

Inspired by this brilliant yet simple piece of marketing from Aston Martin – here are 10 ideas to turn the ordinary, into extraordinary marketing opportunities. Turning ordinary into extraordinary marketing 1) take a leaf out of Apple’s design book and turn your packaging into an experience 2) get rid of music on hold on your […]

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What is Rebelmouse? – is it relevant in your marketing mix?

What is Rebelmouse? – is it relevant in your marketing mix?

| October 13, 2015 | 0 Comments

What is Rebelmouse? Is it relevant in your marketing mix? In one of the many Facebook gropus that I’m a member of, a questions was asked this morning: “What is Rebelmouse and have you used it?” What is Rebelmouse? Rebelmouse is a social media content curation tool. You can create your own page, my page […]

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What is a Twitter Chat?

What is a Twitter Chat?

| October 6, 2015 | 0 Comments

Twitter Chat has been around for a while, but that doesn’t mean to say, you haven’t got some questions that need answering. What Is A Twitter Chat? A tweet chat is a live Twitter event, that is focused on a specific topic, or within a specific audience. The live chat isĀ moderated and may also include […]

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16 things to focus on when starting a business

16 things to focus on when starting a business

| September 16, 2015 | 0 Comments

16 things to focus on when starting a business

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LinkedIn Pulse Data

LinkedIn Pulse Data

| September 16, 2015 | 0 Comments

LinkedIn Pulse Data You might be using the long post function in LinkedIn known as Pulse. But did you know that you can get some amazing data about your post, who liked it, how many people have read it, and even who shared it? That last bit of information is like gold dust. If people […]

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Facebook remarketing from FlyBe takes off

Facebook remarketing from FlyBe takes off

| May 27, 2015 | 0 Comments

This morning this Facebook remarketing advert popped up in my timeline. As you can see, it’s from FlyBe, a UK based low-cost airline. We’ve all experienced the stalking advert from a brand that is using remarketing tactics to reinforce their branding. What makes this advert stand out is not the fact that FlyBe are using […]

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Avis “We try harder…”

Avis “We try harder…”

| February 13, 2014 | 0 Comments

Avis “We’re number two, we try harder” It seems that this mantra is still alive and kicking within the Avis car rental network – that’s an amazing branding trick considering this strapline harks all the way back to the 1960’s Remember that strapline? Well, this attitude seems to be alive and well at my local […]

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