This morning this Facebook remarketing advert popped up in my timeline. As you can see, it’s from FlyBe, a UK based low-cost airline. We’ve all experienced the stalking advert from a brand that is using remarketing tactics to reinforce their branding. What makes this advert stand out is not the fact that FlyBe are using […]
Avis “We’re number two, we try harder” It seems that this mantra is still alive and kicking within the Avis car rental network – that’s an amazing branding trick considering this strapline harks all the way back to the 1960’s Remember that strapline? Well, this attitude seems to be alive and well at my local […]
Want to run a competition on Facebook but didn’t know what you could or couldn’t do? Well, now Facebook have just changed the rules. These are the three key things you need to know.