A, B, C & D

B2B Marketing Glossary A

B2B Marketing Glossary A

A is for…Advertising, Analytics and Autoresponder

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B2B Marketing Glossary B

B2B Marketing Glossary B

B is for…Below The Line, Blogs and Bounces

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B2B Marketing Glossary C

B2B Marketing Glossary C

C is for…Call To Action, Content & Conversion

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B2B Marketing Glossary D

B2B Marketing Glossary D

D is for…Dashboard, Deduping and DNS

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E, F, G & H

B2 B Marketing Glossary E

B2 B Marketing Glossary E

B2 B Marketing Glossary Email Marketing Email marketing is the sending of promotional messages to a large audience. It’s the same principle as direct mail, however the message is delivered digitally.

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B2B Marketing Glossary F

B2B Marketing Glossary F

B2B Marketing Glossary – F Freemium – A pricing model typically used for software and web-based services licensing. The Freemium model is based on enabling access to a product or service on a limited basis.

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B2B Marketing Glossary G

B2B Marketing Glossary G

B2B Marketing Glossary G GDPR – These new email marketing data compliance regulations will affect any company running B2B email marketing programmes within Europe.

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I, J, K & L

B2B Marketing Glossary L

B2B Marketing Glossary L

B2B Marketing Glossary L Landing Page A landing page is a web page that is used as the point of entry to a website. Landing pages are typically used when a marketing campaign is used to promote a specific message.

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M, N, O & P

B2B Marketing Glossary M

B2B Marketing Glossary M

Mis for…marketing automation, mailing and metrics

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Q, R, S, T & U

B2B Marketing Glossary S

B2B Marketing Glossary S

S is for… Social Media – A collective phrase that covers website and smartphone app based technologies. Strapline – It sums up what you do and describes your business succinctly.    

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V, W, X Y & Z

B2B Marketing Glossary W

B2B Marketing Glossary W

B2B Marketing Glossary W WordPress WordPress is a content management platform used by web developers all over the world to build websites. Just like this one in fact. More than 25% of the world’s websites are built on the WordPress platform.

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Other Recent Posts

GDPR

GDPR

| February 27, 2017 | 0 Comments

These new email marketing data compliance regulations will affect any company running B2B email marketing programmes within Europe.

Continue Reading

Freemium

Freemium

| February 27, 2017 | 0 Comments

A pricing model typically used for software and web-based services licensing.

Continue Reading

Social Media

Social Media

| February 24, 2017 | 0 Comments

Website and smartphone app based technologies that enables users to generate their own content, connect with other users and to share content across multiple social media platforms.

Continue Reading